Our Story
It all starts with passion.
A passion for the factory floor, for fabric in your hands, for training, for doing it right.
01
The factory floor
Twenty-two years of experience in private label manufacturing. Two decades learning garment making from the inside: patterns, fabric, finishing, what lasts and what doesn't.
All that time I carried one dream: to bring together the two things I love most, making clothes and training.
02
The fear of starting
I always loved training and sports, but I never had a brand of my own. Always afraid to start. It never felt like the right time.
After years of experience, a lot of knowledge and a lot of training, I decided to do what I love most.
03
The first pieces
I started by making my own training clothes. Then I made them for my friends. And it kept growing.
Today I have my own brand, and I think through every detail of every piece, just as I always did when I manufactured for others.
04
Fashion for everyone
I want to make clothes that are beautiful, comfortable and affordable.
Because I want to make fashion for everyone.
Juliane Donadio
Founder, Forge Form Athletics
Because I want to make fashion for everyone.